We publish direct at Kobo and Amazon, and use an aggregator for everything else (Smashwords).
There was also ARe, which accounted for maybe 1/10th of my sales quarterly (or at least it used to until Autumn last year when sales began to drop there and rise instead at other places).
So where will the ARe buyers go?
I decided to look at the last four ARe reports and the file types bought and to demonstrate a couple of things I will be completely transparent about my ARe % sales...
This does not include free books.
What this demonstrates is that just around 50% of my income from ARe was ePub, with the remainder split between PDF and Mobi fairly equally. Have any other authors ever analysed their sales from ARe - did you have a similar split?
So. Questions to ask, where are the 50% going to get their books now? I haven't had a new book out since the ARe implosion so I can't tell yet, but I imagine they are pretty stymied and will go to Smashword, B&N, Kobo? As to PDF, well the only place you can get that format now is Smashwords.
Have those reading ePub converted to Kindle? And what about the 25% or so that bought Kindle from ARe, will they now go to Amazon? Were the ARe sales mostly about the free ebook bucks they offered? Was it hatred for Kindle (I've seen this a lot, believe me). Was it about owning files?
Now, another interesting statistic is that the majority of my sales are through Amazon, by far my biggest market is Amazon.com, with UK following after. With potential Mobi sales from ARe switching to Amazon, will this make our books more visible to passing trade? Will more people join KU?
Also, I looked at Kindle.com at *books / gay lesbian/ lit and fic / fiction/ romance / gay*, the following positions were non-KU books.
7, 13, 17, 36, 39, 42, 53, 64, 66, 67, 81, 82, 83, 88, 89, 92, 95, 96, 97
That is three in the top 20, on page 1 of Amazon.com, and only 1 of those books is what we in the web design trade called *above the fold* ie, where you don't need to scroll to see them.
Only 19 out of the top 100 in Amazon.com at this moment for that category is non-KU, or *wide*.
So, should all authors be putting their books into KU? Should we adopt the all-eggs-in-one-basket that a lot of us swore we wouldn't do? Will ARe force us to do things we don't want to do if Mobi becomes the predominant document type??
Maybe 80% of my sales are Kindle Mobi from the different places - how long will it be until it has to be 100% and all in KU for the first three months?